UWE Formula Student Design

Upon starting University, I joined the relatively new Formula Student team. At that time they did not yet have a website, having only just created social media pages. While I began to learn new skills in mechanical design and manufacturing, I used my existing skills and expertise in graphic and web design to create the team’s first website and blog.

WordPress was chosen as the platform to run the site on as it appeared to be a powerful yet simple to use application. As a popular platform, there was a wealthy online community providing technical support and various plugins designed to add specific functionality to any site.

Initially changing the look and feel of the site was achieved through selecting different themes and uploading our own images. The themes provided with WordPress had limited functionality but displayed content in a simple and effective manner.

The first website design using WordPress themes

The first website design using WordPress themes

Over time the themes were modified through HTML and CSS to display the content as desired, changing the layout, adding widgets and coding plugins.

Proposed new design for 2013

Proposed new design for 2013

This year the website was completely redesigned in accordance with the University’s new website design. The homepage was updated with high resolution graphics and a flickering video effect. Overall the design was clean and consistent over all pages.

UWE Brand design for 2015

UWE Brand design for 2015

Over the past four years all aspects of the team’s media have changed drastically. Not only the website but also the team’s name, logos and promotional material have changed every year in order attract new sponsorship partners.

The teams first logo for Formula Ford and Student

The teams first logo for Formula Ford and Student

Collage of my proposed new logos

Collage of my proposed new logos

Simplified logo for clarity and ease of printing on shirts

Simplified logo for clarity and ease of printing on shirts

Redesigned logo for title sponsor Spires

Redesigned logo for title sponsor Spires

Current bold logo with team name change

Current bold logo with team name change

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